How Concrete Companies Can Crush It on Google (Without Wasting Ad Spend)

When you think of industries that dominate Google, concrete services probably aren’t the first to come to mind. But here’s the thing—they should be. With the right digital strategy, a local concrete company can easily become the go-to choice in their area, getting more calls, more quote requests, and ultimately, more jobs.

Let’s break down how a concrete contractor can win on Google without getting buried in ad costs or algorithm confusion.

Showcase the Work—Visually

Concrete is visual by nature. Before-and-after photos, time-lapse videos of a patio pour, or even short walkthroughs of finished jobs can drastically improve engagement. These aren’t just social media gold—they also help keep people on your site longer, which Google loves.

Even just embedding a project gallery on the site (with optimised filenames and alt text) can boost on-page SEO while building trust.

Get Reviews, Then Respond to Them

Reviews are the lifeblood of local businesses. A few high-quality 5-star reviews can shift the entire perception of your brand. But don’t stop there—respond to every review, even the short ones. Google sees this engagement as a signal that your business is active and trustworthy.

Pro tip: Ask happy customers to mention the type of job and location in their review. “Stamped concrete walkway in Monument” carries way more SEO weight than “Great job!”